
eROI CALCULATOR
Quantify the estimated Return on Investment of your tactic.
How it Works
The estimated ROI (eROI) Calculator first assesses the value a tactic creates on the time participants spend engaged. The parameters that create value are Behaviour Change, Insights, and Goodwill. These parameters carry time multipliers and are summed, then converted to a $ value. The eROI is calculated by taking the difference between the initial investment ($) and the final $ value, and then dividing by the initial investment ($). This value is then multiplied by 100% to provide a standardized eROI %.