Grabbing the attention of those in the healthcare industry is hard. Through decades of experience, CTC has perfected the art and science of medical communications, developing innovative medical marketing campaigns that are built using a variety of services. Today, we share how various medical education services - from patient education to needs assessments - can help you improve your marketing, and better meet the needs of your stakeholders.
About Medical Education
Medical education is the act of helping healthcare professionals maintain or increase their knowledge through training and educational materials. It’s done through many different services, depending on the goal and audience.
Types of Medical Education Services
Medical Education Education (CME) Programs: Depending on your needs, Accredited or Non-Accredited CMEs can deliver knowledge and information to your audience through webinars, virtual workshops and even interactive roundtable discussions.
Digital Environments: When serving busy professionals, sometimes a digital solution is needed to ensure everyone can access the materials whenever they need to. Custom Digital Solutions can help educate your audience through virtual training environments, websites, apps, or any other virtual environment you might need to share relevant information about your new program or treatment.
Needs Assessments: Sometimes you don’t know what you don’t know. Needs assessments can help you uncover what healthcare professionals’ unmet needs are. Through research and data, needs assessments can define where there may be a gap, and outline what needs to be done to fill the knowledge gap in the healthcare community.
Patient Education: Medical information can be daunting, so patient education is key. We help our clients build their patients’ knowledge through informative and accessible video storytelling.
Post-Congress Updates: While medical conferences are informative and important, we find many healthcare professionals struggle to have the time or ability to remember everything that was shared, or to attend in the first place. Help your customers bridge this gap through post-congress updates, which ensure that key knowledge from the conferences are effectively shared with your customers.
Symposia: The hallmark of an effective presentation is when attendees leave feeling empowered. Top medical communication agencies work with Key Opinion Leaders to deliver transformational learning programs at medical conferences by focusing on effective agendas, strategic objectives and beautiful multimedia.
Effective Pharmaceutical Marketing, Biotech Marketing and MedTech Marketing with Medical Education Services
Finding the right medical education service for your project is key to building a successful marketing campaign - whether you’re in pharmaceutical, biotech or medtech marketing.
Pharmaceutical marketing tends to be most successful when we’re understanding the unique educational needs of healthcare professionals. By developing tailored education initiatives that answer questions concisely, like through a CME, you can directly impact healthcare professionals’ decision-making processes. We also see symposia being successful in pharmaceutical marketing, as speakers have the opportunity to communicate their insights and thought leadership on a particular topic, influencing those who are listening.
Biotech marketing is highly focused on innovation and being on the cutting edge. Interactive, virtual training programs, such as those offered through digital custom solutions, allow audiences to engage directly with the material, learning hands-on and at their own pace. Biotech is cutting-edge and so research is important here - needs assessments might be required to better understand what knowledge is needed in a given field.
Similar to biotech, medtech marketing is innovative, requiring inventive communication pieces. Custom digital solutions are also an excellent opportunity here, setting you up for success through a virtual environment that focuses specifically on your needs. In addition, CMEs will be useful to provide healthcare professionals with user-friendly and easily accessible education materials that can answer their questions in a quickly evolving industry.
No matter what service you pick, embracing medical marketing will elevate the way you connect with your most important stakeholders. If you'd like to learn more about the services we offer, please don't hesitate to reach out to ask us for a free quote, or sign up for our newsletter so we can keep you up-to-date on industry news, our offerings and much more. Just for doing so, we'll plant 10 trees on your behalf as part of our environmental protection efforts.
