SYMPOSIUM CASE STUDY

The Symposium that Delivered: Case-based discussions on the patient journey

The Challenge

A small biopharmaceutical company came to us to develop an engaging and novel symposium presentation aiming to help specialists navigate a complex therapeutic area involving many cutting-edge treatment options and data gaps, foster dialogue on practical considerations for managing patients with this condition, and shed light on the evolving role of the patient in treatment decision making.

The Solution

CTC developed an enticing creative concept for the program, an engaging agenda format focused on case-based discussions with the country’s experts. The case followed the typical patient journey through first, second, and third-line treatment interventions and highlighted practical considerations at each stage. CTC included interactive audience polling questions to gauge thee participants’ comfort managing the disease before and after panel discussion.

Creative Concept

Case-Based Learning

Interactive Discussions

Key Metrics

100% attendees agreed objectives were met

3 KOL presenters

3 KOL opinions from 3 Different Provinces

The Success Story

Objectives Achieved

100% of symposium attendees agreed the objectives were completely addressed during the session.

Smooth Execution

Client feedback: “We appreciate your knowledge and skills, in both art and science, to build an engaging, clear and focused program. “

Engaged Participants

“Amazing session. The best one I have attended in a long time. Loved hearing about the considerations for how to approach the changing patient case. Great format to have three presenters give opinions from three different provinces.“