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We pride ourselves on our reputation - we've been building strong relationships since 1996. Browse our capabilities and learn how CTC can complement and extend your team's strengths.
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ABOUT CTC

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For almost 3 decades, CTC has been creating compelling medical content to effectively communicate with busy HCPs.

Our team is made up of driven, transparent, resourceful, and supportive members who are committed to success.

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Hologram Medical Education case study

POST-CONGRESS UPDATE CASE STUDY

How a biotech company delivered their post-congress update to a national virtual audience using hologram technology within 10 days

The Challenge

Our client had a challenge which centered around the need to disseminate valuable content from an international congress to a diverse audience of healthcare professionals (HCPs) across Canada. The task was to deliver the key takeaways and insights to those who were unable to attend the congress in person in an engaging and accessible manner.

The Solution

CTC worked with two Key Opinion Leaders (KOLs) to develop a post-congress highlight that delivered accurate and relevant content to a community of HCPs across Canada. The KOLs earmarked important updates ahead of the congress and regrouped post-congress to review the material that was presented. In partnership with the KOLs, CTC crafted a concise slide deck tailored for a nationwide audience.

To set this program apart from others, CTC and the KOLs harnessed cutting-edge hologram technology to create an unprecedented presentation experience. Utilizing lifelike holographic representations of the KOLs, they not only conveyed the essential updates but also engaged with the virtual national audience in an innovative and captivating manner.

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Rapid Delivery (10 days post-congress)

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Hologram Technology

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Unique Collaboration with KOLs

Key Metrics

10 days post-Congress delivery
10% of national demographic of specialists tuned in to live event
8 bite-sized recorded snippets for future viewing

The Success Story

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Memorable KOL Relationship

Our client was able to build a memorable relationship with KOLs, while trying new technology to deliver important content using an innovative and dynamic platform.

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Emerging data, delivered quickly and effectively

Within 10 days of the international congress, KOLs were ready to present and discuss new and emerging data to a national audience.

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Our client was seen as innovators

CTC has many partners in technology who work closely with our in-house digital team to create and deliver new and emerging strategic solutions in education.

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